Marketing 

Program Information

The Marketing Seneca College Certificate Program builds on the topics covered in the Business Studies six-course certificate and includes six additional courses (12 courses total) to further emphasize the core knowledge and skills necessary for any industry or business, domestic or international, with a specialized focus on fundamental marketing skills. Introductory courses will provide students with an overview of the Canadian business environment, including generally accepted accounting principles, fundamentals of math for business and finance, marketing approaches and concepts used by and appropriate for profit and non-profit organizations, and new technologies and strategies to further develop proficiency in computer applications for business. In addition, specialized focus will be placed on teaching students in-depth skills required in the marketing profession. Emphasis is placed on fundamental marketing approaches and concepts appropriate for profit and non-profit organizations, including effective selling, consumer behaviour, e-marketing and market research.

Credentials College-Approved Certificate

Residency Students must complete a minimum number of credits in this program with their registering college to meet the Program Residency requirement to graduate from the program.

Completion Please review Seneca’s website http://www.senecacollege.ca/ce for additional information and/or to reach the program academic manager.

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Delivery Part-time fully online

Contact

Seneca Polytechnic: Centre for Flexible Learning
Centre for Flexible Learning, room D2375
Email : online@senecapolytechnic.ca

Faculty of Continuing Education
Newnham campus, Room D2200
1750 Finch Avenue East
Toronto, ON
M2J 2X5

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