Program Information

The Business – Marketing program provides you with a solid foundation in the discipline of marketing, along with other business and accounting related courses. You will apply marketing strategies to changing business environments to make sound business decisions. This program emphasize the core knowledge and skills necessary for any industry or business, domestic or international, with a specialized focus on fundamental marketing skills. Introductory courses will provide students with an overview of the Canadian business environment, including generally accepted accounting principles, fundamentals of math for business and finance, marketing approaches and concepts used by and appropriate for profit and non-profit organizations, and new technologies and strategies to further develop proficiency in computer applications for business. In addition, specialized focus will be placed on teaching students in-depth skills required in the marketing profession. Emphasis is placed on fundamental marketing approaches and concepts appropriate for profit and non-profit organizations, including effective selling, e-marketing, integrated marketing, professional selling, etc. Students will apply marketing strategies to changing business environments to make sound business decisions. Students are provided with a solid foundation in the discipline of marketing, focusing on problem-based learning, real world projects and case studies. This Diploma prepares students with job-ready essential employability skills required for entering the marketing field directly, either in the business-to-consumer or business-to-business sector.