Course Information

Having a competitive advantage is a major determinant of business success. In this course, learners will acquire the relevant skills to identify and appreciate processes for achieving a competitive advantage. They will learn to manage marketing information, conduct environmental scans and evaluate results using criteria related to financial viability. Learners will establish their presence in electronic media, and/or plan, build and launch their own trades / business website as appropriate. They will also develop a comprehensive marketing plan with associated implementation strategies and timelines. Pre-requisite: Marketing