Course Information

Presenting a brands’ message online is not enough in today’s market. Today’s consumers have shown that they best respond to stories that convey the brands values, history and overall mission. Examine the various elements of the story and the strategies used by storytellers to hook their audience and have them begging for more. This course also reviews the basics of story telling in written, visual and audio forms, and provides insight on how to share these stories to drive desired actions from customers.