Strategic Management of Campaigns

Course Information

Elements of a successful fundraising campaign are examined. Students learn how to develop a compelling case for support, attract the best leadership potential, train volunteers, develop donor prospects and prepare a plan of action. Students also learn the importance of pre-planning and gain knowledge of feasibility studies. Management and financial strategies to effectively control the fundraising process of campaigns are explored. Practical implementation of fundraising strategies required to manage information generated during a campaign, such as processing gifts and dealing with information flow and technology are addressed.

Intake W26 SEM

Start Date Jan 13 / 2026

End Date Apr 21 / 2026

Prerequisite(s):

n/a

Computer Software Requirements:

n/a

Chats:

Yes

Group Work:

Yes

Registering college code:
DU-FUND1081

Host college code:
AL-MGT5147

How to register

You can register in-person, on-line, or by phone.  When registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL001– not DU-ENL001).  For details visit https://durhamcollege.ca/academic-faculties/professional-and-part-time-learning/registration-and-admission/how-to-register.

Contact

Professional and Part-time Learning
Email : ppl@durhamcollege.ca

2000 Simcoe Street North
Oshawa, ON
L1H 7L7

Phone : (905) 721-3052

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