Sales and Marketing
Course Information
This course introduces the student to consumer-based services marketing and sales as applied to the Long Term Care and Retirement Communities industry. Students will define marketing and demonstrate an understanding of consumer behavior, market segmentation, the marketing mix, application to the marketing plan, and the principles of selling.
Intake S24 SEM
Start Date May 14 / 2024
End Date
Prerequisite(s):
LTRM700
Computer Software Requirements:
n/a
Chats:
n/a
Group Work:
n/a