Sales and Marketing
Course Information
In this course, students will apply a variety of marketing, promotional and sales skills to the retirement community industry. This will include the exploration and development of in-house promotional strategies that improve revenue generation, identifying gaps and opportunities for new retirement facility development, creation of sales and marketing plans appropriate to the retirement community sector, and ensuring that sales and marketing tactics used are ethical and aligned to the retirement homes regulatory authority standards.
Intake F25 SEM
Start Date Sep 09 / 2025
End Date Dec 16 / 2025
Prerequisite(s):
CL-LTRM700
Computer Software Requirements:
n/a
Chats:
No
Group Work:
No
Registering college code:
DU-MKTG2580
Host college code:
CL-LTRM702
How to register
You can register in-person, on-line, or by phone. When registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL001– not DU-ENL001). For details visit https://durhamcollege.ca/academic-schools/centre-for-professional-and-part-time-learning/registration-and-admission/how-to-register-2
Contact
Centre for Professional and Part-time Learning
Email : ppl@durhamcollege.ca
2000 Simcoe Street NorthOshawa, ON
L1H 7L7
Phone : (905) 721-3052