Monitoring and Measurement (8 weeks)

Course Information

Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic.

Intake

Start Date

End Date Aug 27 / 2025

Prerequisite(s):

AL-COM0011

Computer Software Requirements:

n/a

Chats:

Yes

Group Work:

n/a

Registering college code:
SA-OEL1299

Host college code:
AL-COM0013

How to register

You can register in-person, by phone, fax or mail. When Registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL 001–not SA-ENL001). For details visit http://www.saultcollege.ca/ContinuingEducation/index.asp.

Contact

David Barratt
Phone : (705) 759-2554 ext. 2612
Email : ontariolearn@saultcollege.ca

443 Northern Avenue
Sault Ste. Marie, ON
P6B 4J3

Phone : (705) 759-2554
Toll Free : 1-800-461-2260
Fax : (705) 759-7984

Find on map

Go to the Website