Monitoring and Measurement (8 weeks)
Course Information
Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic.
Intake
Start Date
End Date Aug 27 / 2025
Prerequisite(s):
AL-COM0011
Computer Software Requirements:
n/a
Chats:
Yes
Group Work:
n/a

Registering college code:
SA-OEL1299
Host college code:
AL-COM0013
How to register
You can register in-person, by phone, fax or mail. When Registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL 001–not SA-ENL001). For details visit http://www.saultcollege.ca/ContinuingEducation/index.asp.
Contact
David Barratt
Phone : (705) 759-2554 ext. 2612
Email : ontariolearn@saultcollege.ca
443 Northern AvenueSault Ste. Marie, ON
P6B 4J3
Phone : (705) 759-2554
Toll Free : 1-800-461-2260
Fax : (705) 759-7984