Monitoring and Measurement (8 weeks)
Course Information
Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic.
Intake
Start Date
End Date Aug 27 / 2025
Prerequisite(s):
AL-COM0011
Computer Software Requirements:
n/a
Chats:
Yes
Group Work:
n/a
Registering college code:
DU-SOMT2281
Host college code:
AL-COM0013
How to register
You can register in-person, on-line, or by phone. When registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL001– not DU-ENL001). For details visit https://durhamcollege.ca/academic-schools/centre-for-professional-and-part-time-learning/registration-and-admission/how-to-register-2
Contact
Centre for Professional and Part-time Learning
Email : ppl@durhamcollege.ca
2000 Simcoe Street NorthOshawa, ON
L1H 7L7
Phone : (905) 721-3052