Monitoring and Measurement (8 weeks)

Course Information

Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic.

Intake

Start Date

End Date Aug 27 / 2025

Prerequisite(s):

AL-COM0011

Computer Software Requirements:

n/a

Chats:

Yes

Group Work:

n/a

Registering college code:
LO-COMP8538

Host college code:
AL-COM0013

How to register

You can register in-person, on-line, by phone, fax or mail.  When registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL001– not LO-ENL001).

Contact

Distance Education
Phone : 1-888-569-2547
Email : distance@loyalistcollege.com

P.O. Box 4200
Wallbridge-Loyalist Road
Belleville, ON
K8N 5B9

Phone : 1-888-569-2547
Fax :

Find on map

Go to the Website