Marketing Research Techniques

Course Information

This course is designed to use a hands-on orientation in identifying and evaluating business marketing solutions through the examination of several research techniques and applications. The student will use the key principles of problem statement creation, experimental research, and the questionnaire design process to develop actionable research solutions to help solve modern marketing problems.

Intake

Start Date

End Date Dec 15 / 2026

Prerequisite(s):

n/a

Computer Software Requirements:

n/a

Chats:

n/a

Group Work:

n/a

Registering college code:
SE-MRK428

Host college code:
DU-MKTG3284

Contact

Centre for Flexible Learning
Centre for Flexible Learning
Email : online@senecapolytechnic.ca

Faculty of Continuing Education
Newnham campus, Room D2200
1750 Finch Avenue East
Toronto, ON
M2J 2X5

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