Marketing Research Techniques

Course Information

This course is designed to use a hands-on orientation in identifying and evaluating business marketing solutions through the examination of several research techniques and applications. The student will use the key principles of problem statement creation, experimental research, and the questionnaire design process to develop actionable research solutions to help solve modern marketing problems.

Intake F25 SEM

Start Date Sep 09 / 2025

End Date Dec 16 / 2025

Prerequisite(s):

n/a

Computer Software Requirements:

n/a

Chats:

n/a

Group Work:

n/a

Registering college code:
DU-MKTG3284

Host college code:
DU-MKTG3284

How to register

You can register in-person, on-line, or by phone.  When registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL001– not DU-ENL001).  For details visit https://durhamcollege.ca/academic-schools/centre-for-professional-and-part-time-learning/registration-and-admission/how-to-register-2

 

Contact

Centre for Professional and Part-time Learning
Email : ppl@durhamcollege.ca

2000 Simcoe Street North
Oshawa, ON
L1H 7L7

Phone : (905) 721-3052

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