Marketing I
Course Information
Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).
Intake
Start Date
End Date
Prerequisite(s):
A pass standing in grade 12 English at the general level, or equivalent.
Computer Software Requirements:
MS Word.
Chats:
No
Group Work:
No