Marketing I
Course Information
Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).
Intake
Start Date
End Date Dec 16 / 2025
Prerequisite(s):
A pass standing in grade 12 English at the general level, or equivalent.
Computer Software Requirements:
MS Word.
Chats:
No
Group Work:
No
Registering college code:
NC-MKTG1700
Host college code:
SL-CSSL43
How to register
You can register in-person, on-line, by phone, fax or mail. When registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL 001–not NC-ENL001). For details visit https://www.niagaracollege.ca/parttimestudies/registration/ .
Contact
Bill Groves
Phone : (905) 735-2211 ext. 7606
Email : distance@niagaracollege.ca
100 Niagara College BoulevardWelland, ON
L3C 7L3
Phone : (905) 735-2211
Fax : (905) 736-6010