Marketing I
Course Information
Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).
Intake
Start Date
End Date Dec 16 / 2025
Prerequisite(s):
A pass standing in grade 12 English at the general level, or equivalent.
Computer Software Requirements:
MS Word.
Chats:
No
Group Work:
No
Registering college code:
CL-MKTG116
Host college code:
SL-CSSL43
How to Register
You can register in-person, on-line, by phone, fax or mail. When registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL001–not CL-ENL001). To register, call 416-289-5300 or register online at https://www.centennialcollege.ca/about-centennial/schools/part-time-learning/part-time-online-learning
Contact
Centre for Online Learning & Microcredentials
Phone : (416) 289-5000 ext. 52555
Email : online@centennialcollege.ca
941 Progress AveToronto, ON
M1K 5E9
Phone : (416) 289-5000