Course Information

Marketing is an essential skill for individuals in literally every profession. However, for this program, students will examine the essentials of Marketing especially as it relates to trades. They will also be facilitated to develop awareness of integral marketing terminology and examine all aspects of the marketing environment including social, economic, legal, regulatory, competitive, and technological. Additional skills to which students will be exposed, include research and evaluation skills as they relate to current and relevant marketing strategies and campaigns for return on investment as it relates to their specific trades.