Marketing a Trades Business
Course Information
Business owners in trades, such as plumbing, automotive service, heating and cooling repair, electrical contracting and carpentry have a difficult task in marketing their business. This course provides a brief overview of selected marketing theory before engaging participants directly in practical exercises on how to improve a trades business though proven marketing strategies. Students learn how service marketing in a trades business differs from traditional product marketing, and the enormous impact that the individual’s personal brand has on the company. Through a self-analysis exercise and a competitive analysis, students determine where they fit in the market. The importance of networking and referrals are emphasized. Students also consider various messaging and media options that resonate best with trades customers. Finally, students consider their specific trade to create a streamlined plan of action to promote their services.
Intake F25 SEM
Start Date Sep 09 / 2025
End Date Dec 16 / 2025
Prerequisite(s):
n/a
Computer Software Requirements:
n/a
Chats:
n/a
Group Work:
n/a
Registering college code:
DU-TRAD1185
Host college code:
AL-MKT2020
How to register
You can register in-person, on-line, or by phone. When registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL001– not DU-ENL001). For details visit https://durhamcollege.ca/academic-schools/centre-for-professional-and-part-time-learning/registration-and-admission/how-to-register-2
Contact
Centre for Professional and Part-time Learning
Email : ppl@durhamcollege.ca
2000 Simcoe Street NorthOshawa, ON
L1H 7L7
Phone : (905) 721-3052