Marketing 2
Course Information
Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1.
Intake S26 SEM
Start Date May 12 / 2026
End Date Aug 18 / 2026
Prerequisite(s):
Marketing 1. A pass standing in grade 12 English at the general level, or equivalent.
Computer Software Requirements:
MS Word.
Chats:
No
Group Work:
No
Registering college code:
DU-MKTG2280
Host college code:
SL-CSSL44
How to register
You can register in-person, on-line, or by phone. When registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL001– not DU-ENL001). For details visit https://durhamcollege.ca/academic-faculties/professional-and-part-time-learning/registration-and-admission/how-to-register.
Contact
Professional and Part-time Learning
Email : ppl@durhamcollege.ca
2000 Simcoe Street NorthOshawa, ON
L1H 7L7
Phone : (905) 721-3052