Marketing 2
Course Information
Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1.
Intake S24 SEM
Start Date May 14 / 2024
End Date
Prerequisite(s):
Marketing 1. A pass standing in grade 12 English at the general level, or equivalent.
Computer Software Requirements:
MS Word.
Chats:
No
Group Work:
No