Marketing 2

Course Information

Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1.

Intake F25 SEM

Start Date Sep 09 / 2025

End Date Dec 16 / 2025

Prerequisite(s):

Marketing 1. A pass standing in grade 12 English at the general level, or equivalent.

Computer Software Requirements:

MS Word.

Chats:

No

Group Work:

No

Registering college code:
SA-OEL464

Host college code:
SL-CSSL44

How to register

You can register in-person, by phone, fax or mail. When Registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL 001–not SA-ENL001). For details visit http://www.saultcollege.ca/ContinuingEducation/index.asp.

Contact

David Barratt
Phone : (705) 759-2554 ext. 2612
Email : ontariolearn@saultcollege.ca

443 Northern Avenue
Sault Ste. Marie, ON
P6B 4J3

Phone : (705) 759-2554
Toll Free : 1-800-461-2260
Fax : (705) 759-7984

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