Marketing 2
Course Information
Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1.
Intake F25 SEM
Start Date Sep 09 / 2025
End Date Dec 16 / 2025
Prerequisite(s):
Marketing 1. A pass standing in grade 12 English at the general level, or equivalent.
Computer Software Requirements:
MS Word.
Chats:
No
Group Work:
No
Registering college code:
NC-MKTG1703
Host college code:
SL-CSSL44
How to register
You can register in-person, on-line, by phone, fax or mail. When registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL 001–not NC-ENL001). For details visit https://www.niagaracollege.ca/parttimestudies/registration/ .
Contact
Bill Groves
Phone : (905) 735-2211 ext. 7606
Email : distance@niagaracollege.ca
100 Niagara College BoulevardWelland, ON
L3C 7L3
Phone : (905) 735-2211
Fax : (905) 736-6010