Integrated Marketing Communication II
Course Information
This course is the second part of Integrated Marketing Communications I course where students will build upon and expand their knowledge in the areas of: Sales Promotion, Public Relations, Direct Marketing, Internet and Interactive Media. In addition, students will also develop a fully integrated marketing communication solution for a modern business problem.
Intake S24 SEM
Start Date May 14 / 2024
End Date
Prerequisite(s):
Integrated Marketing Communication 1 or Marketing Communication Management I
Computer Software Requirements:
None
Chats:
Yes
Group Work:
Yes