Integrated Marketing Communication I
Course Information
This course will introduce key marketing concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to the foundation of IMC and communication concepts specifically as they relate to influencing consumer behaviour. This course focuses on advertising as part of the promotional mix and explores creative approaches and media alternatives, including the internet and social media options, needed to prepare and justify different marketing communication approaches to create brand interest and ultimately brand loyalty. The advantages, pricing, and measurements of different types of media will also be explored.
Intake F25 SEM
Start Date Sep 09 / 2025
End Date Dec 16 / 2025
Prerequisite(s):
Marketing II
Computer Software Requirements:
None.
Chats:
Yes
Group Work:
Yes
Registering college code:
DU-COMM3283
Host college code:
DU-COMM3283
How to register
You can register in-person, on-line, or by phone. When registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL001– not DU-ENL001). For details visit https://durhamcollege.ca/academic-schools/centre-for-professional-and-part-time-learning/registration-and-admission/how-to-register-2
Contact
Centre for Professional and Part-time Learning
Email : ppl@durhamcollege.ca
2000 Simcoe Street NorthOshawa, ON
L1H 7L7
Phone : (905) 721-3052