CRM and Selling

Course Information

This course is designed to provide students with the essential skills required to be a sales professional in a Business-to-Business (B2B) environment. The course will explore computer and communication technologies as they apply to business-to-business selling and will provide an introduction to the use of customer relationship management (CRM) and web selling. Students will develop their skills by creating a detailed step-by-step sale simulation of a product or service using a consultative approach and creating a win-win environment for both the prospect and the seller delivered via YouTube.

Intake S26 SEM

Start Date May 12 / 2026

End Date Aug 18 / 2026

Prerequisite(s):

MRK106 – Introduction to MarketingBAM101 – Introduction to Business Administration

Computer Software Requirements:

n/a

Chats:

n/a

Group Work:

n/a

Registering college code:
SL-CSSE72

Host college code:
SE-CRM400

How to register

You can register in-person, online, or by phone, fax or mail.  When Registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL001–not SL-ENL001). For details visit https://parttime.stlawrencecollege.ca

Contact

Continuing Education
Phone : (613) 544-5400
Email : LifelongLearning@sl.on.ca

100 Portsmouth Avenue
Kingston, ON, ON
K7L 5A6

Phone : 613-544-5400
Toll Free : 1 (866) 276-6601
Fax :

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