CRM and Selling

Course Information

This course is designed to provide students with the essential skills required to be a sales professional in a Business-to-Business (B2B) environment. The course will explore computer and communication technologies as they apply to business-to-business selling and will provide an introduction to the use of customer relationship management (CRM) and web selling. Students will develop their skills by creating a detailed step-by-step sale simulation of a product or service using a consultative approach and creating a win-win environment for both the prospect and the seller delivered via YouTube.

Intake F26 SEM

Start Date Sep 08 / 2026

End Date Dec 15 / 2026

Prerequisite(s):

MRK106 – Introduction to Marketing BAM101 – Introduction to Business Administration

Computer Software Requirements:

n/a

Chats:

n/a

Group Work:

n/a

Registering college code:
CL-MKTG220

Host college code:
SE-CRM400

How to Register

You can register in-person, on-line, by phone, fax or mail.  When registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL001–not CL-ENL001). To register, call 416-289-5300 or register online at https://www.centennialcollege.ca/about-centennial/schools/part-time-learning/part-time-online-learning

Contact

Centre for Online Learning & Microcredentials
Phone : (416) 289-5000 ext. 52555
Email : online@centennialcollege.ca

941 Progress Ave
Toronto, ON
M1K 5E9

Phone : (416) 289-5000

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