CRM and Selling

Course Information

This course is designed to provide students with the essential skills required to be a sales professional in a Business-to-Business (B2B) environment. The course will explore computer and communication technologies as they apply to business-to-business selling and will provide an introduction to the use of customer relationship management (CRM) and web selling. Students will develop their skills by creating a detailed step-by-step sale simulation of a product or service using a consultative approach and creating a win-win environment for both the prospect and the seller delivered via YouTube.

Intake F25 SEM

Start Date Sep 09 / 2025

End Date Dec 16 / 2025

Prerequisite(s):

MRK106 – Introduction to Marketing BAM101 – Introduction to Business Administration

Computer Software Requirements:

n/a

Chats:

n/a

Group Work:

n/a

Registering college code:
SE-CRM400

Host college code:
SE-CRM400

How to register

You can register in-person, online or by phone. For details visit https://www.senecapolytechnic.ca/ce/info/registration/index.html .

Contact

Seneca Polytechnic: Centre for Flexible Learning
Centre for Flexible Learning, room D2375
Email : online@senecapolytechnic.ca

Faculty of Continuing Education
Newnham campus, Room D2200
1750 Finch Avenue East
Toronto, ON
M2J 2X5

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