CRM and Selling
Course Information
This course is designed to provide students with the essential skills required to be a sales professional in a Business-to-Business (B2B) environment. The course will explore computer and communication technologies as they apply to business-to-business selling and will provide an introduction to the use of customer relationship management (CRM) and web selling. Students will develop their skills by creating a detailed step-by-step sale simulation of a product or service using a consultative approach and creating a win-win environment for both the prospect and the seller delivered via YouTube.
Intake F25 SEM
Start Date Sep 09 / 2025
End Date Dec 16 / 2025
Prerequisite(s):
MRK106 Introduction to Marketing BAM101 Introduction to Business Administration
Computer Software Requirements:
n/a
Chats:
n/a
Group Work:
n/a

Registering college code:
LA-CSCP0543
Host college code:
SE-CRM400
How to register
You can register in-person or on-line. When Registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENG-1113–not LA-ENG-1113).
Contact
Online Education
Phone : (519)479-2320
Email : online@lambtoncollege.ca
1457 London RdSarnia, ON
N7S 6K4
Phone : (519) 479-2320
Fax :