CRM and Selling

Course Information

This course is designed to provide students with the essential skills required to be a sales professional in a Business-to-Business (B2B) environment. The course will explore computer and communication technologies as they apply to business-to-business selling and will provide an introduction to the use of customer relationship management (CRM) and web selling. Students will develop their skills by creating a detailed step-by-step sale simulation of a product or service using a consultative approach and creating a win-win environment for both the prospect and the seller delivered via YouTube.

Intake F25 SEM

Start Date Sep 09 / 2025

End Date Dec 16 / 2025

Prerequisite(s):

MRK106 – Introduction to Marketing BAM101 – Introduction to Business Administration

Computer Software Requirements:

n/a

Chats:

n/a

Group Work:

n/a

Registering college code:
LA-CSCP0543

Host college code:
SE-CRM400

How to register

You can register in-person or on-line.  When Registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENG-1113–not LA-ENG-1113).

Contact

Online Education
Phone : (519)479-2320
Email : online@lambtoncollege.ca

1457 London Rd
Sarnia, ON
N7S 6K4

Phone : (519) 479-2320
Fax :

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