Capstone: Retail and Channel Marketing

Course Information

This course focuses on the application of retail marketing strategies and the impact of the channel on it. The student will use the key principles of retail marketing to create strategies that enhance marketing initiatives. Students will also develop key critical thinking skills focused on analysis and synthesis through a project.

Intake S26 SEM

Start Date May 12 / 2026

End Date

Prerequisite(s):

(MKTG 2250 MARKETING II Or MKTG 2280 Marketing II Or MKTG 2290 Marketing II Or MKTG 2200 MARKETING II )

Computer Software Requirements:

n/a

Chats:

No

Group Work:

not specified