Course Information

The course equips students with essential graphic design skills to enhance their digital marketing capabilities and expand their value to clients and employers. In today’s competitive landscape, marketing professionals are increasingly expected to conceptualize, produce, and evaluate high quality visual assets that align with branding, audience needs, and campaign objectives across digital platforms. This course provides hands-on experience with Adobe Photoshop for digital image editing, Adobe Illustrator for vector-based design, Adobe InDesign for digital publishing and Canva. Through experiential learning and client-focused projects, students will develop real-world expertise in producing high-quality marketing assets that align with branding and business objectives while adhering to principles of responsible, inclusive, and ethical communication. Students will also examine the ethical use of AI-driven tools for content creation. Students will explore the role of digital publishing workflows and asset management, emphasizing efficient, purposeful, and responsible digital production practices aligned with contemporary sustainability expectations. Students will explore the role of digital publishing and will be well-prepared to create visually engaging digital media that drives engagement and business success.