AI for Marketing
Course Information
Learners explore the use of artificial intelligence in marketing, including market research, audience targeting, content creation and distribution, campaign analytics, personalization, customer engagement, and predictive marketing strategies. Through demonstrations, case studies, applied exercises, sample marketing plans, and collaborative problem-solving, students develop skills in selecting and applying AI tools to improve marketing performance. The course guides learners to examine both the technical and strategic aspects of AI, from understanding AI-driven decision-making to ethical considerations in marketing and culminates in a final project where students integrate AI tools to address a real-world marketing challenge and optimize business outcomes.
Intake W26 Mar
Start Date Mar 02 / 2026
End Date Apr 20 / 2026
Prerequisite(s):
It is strongly recommended that students have a mastery of competencies usually obtained by completing SH-PROG70050 AI Prompt Engineering and SH-PROG70052 Agentic AI.
Computer Software Requirements:
n/a
Chats:
No
Group Work:
n/a
Registering college code:
DU-AIDI1284
Host college code:
SH-MKTG70050
How to register
You can register in-person, on-line, or by phone. When registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL001– not DU-ENL001). For details visit https://durhamcollege.ca/academic-faculties/professional-and-part-time-learning/registration-and-admission/how-to-register.
Contact
Professional and Part-time Learning
Email : ppl@durhamcollege.ca
2000 Simcoe Street NorthOshawa, ON
L1H 7L7
Phone : (905) 721-3052