Course Information

Learners explore the use of artificial intelligence in marketing, including market research, audience targeting, content creation and distribution, campaign analytics, personalization, customer engagement, and predictive marketing strategies. Through demonstrations, case studies, applied exercises, sample marketing plans, and collaborative problem-solving, students develop skills in selecting and applying AI tools to improve marketing performance. The course guides learners to examine both the technical and strategic aspects of AI, from understanding AI-driven decision-making to ethical considerations in marketing and culminates in a final project where students integrate AI tools to address a real-world marketing challenge and optimize business outcomes.