AI for Marketing (7 weeks)
Course Information
Learners explore the use of artificial intelligence in marketing, including market research, audience targeting, content creation and distribution, campaign analytics, personalization, customer engagement, and predictive marketing strategies. Through demonstrations, case studies, applied exercises, sample marketing plans, and collaborative problem-solving, students develop skills in selecting and applying AI tools to improve marketing performance. The course guides learners to examine both the technical and strategic aspects of AI, from understanding AI-driven decision-making to ethical considerations in marketing and culminates in a final project where students integrate AI tools to address a real-world marketing challenge and optimize business outcomes.
Intake
Start Date
End Date Oct 27 / 2026
Prerequisite(s):
It is strongly recommended that students have a mastery of competencies usually obtained by completing SH-PROG70050 AI Prompt Engineering and SH-PROG70052 Agentic AI.
Computer Software Requirements:
Students will need reliable access to a computer and the internet.
Chats:
n/a
Group Work:
n/a
Registering college code:
NC-MKTG1005
Host college code:
SH-MKTG70050
How to register
You can register in-person, on-line, by phone, fax or mail. When registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL 001–not NC-ENL001). For details visit https://www.niagaracollege.ca/parttimestudies/registration/ .
Contact
Bill Groves
Phone : (905) 735-2211 ext. 7606
Email : distance@niagaracollege.ca
100 Niagara College BoulevardWelland, ON
L3C 7L3
Phone : (905) 735-2211
Fax : (905) 736-6010